Influencer
Marketing
Influential Voices Build Trust, Action, and Growth
How Influencer Marketing Delivers
Real Results
Hacker Communications was among the first agencies in Canada to harness the power of influencer marketing. For nearly 15 years, we’ve helped brands build authentic partnerships that deliver measurable impact.
Influencers aren’t just content creators. They’re trusted storytellers with engaged, authentic audiences who look to them for recommendations, ideas, and inspiration. The right partnerships drive awareness, loyalty, and measurable results for brands that want to connect meaningfully with their communities.
Influencer marketing transforms brand visibility into tangible outcomes. For example, a local Vancouver tourist attraction recently invested $11,291 in influencer partnerships during May 2025, generating $88,125 in tracked sales revenue through promo codes- an impressive return of 8X their original investment.
We have managed social media campaigns for brands such as
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Audience research and influencer persona development
Platform selection across Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, and more
Defining clear goals and KPIs (reach, engagement, conversions)
Building campaigns with authenticity at the core, so every partnership feels genuine and resonates
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Identification of aligned creators with real engagement—not vanity metrics
Due diligence on audience quality, past collaborations, and brand fit
Contract negotiation and compliance management
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Co-creating compelling content that tells your story
Sourcing and curating high-quality user-generated content to build trust and social proof
Storytelling designed to inspire action and loyalty
Custom promo codes and trackable links for measurable results
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Content scheduling and publication oversight
Paid amplification of top-performing posts to extend reach
Community management to nurture conversations and engagement
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Real-time tracking of reach, engagement, traffic, and sales
Transparent reporting so you always know your ROI
Actionable insights and recommendations for optimization
Case Study
Case Study: Together Apart Summer Cirque – Bringing Live Entertainment Back to Ontario
The
Opportunity
The
Strategy
Together Apart Summer Cirque aimed to be Ontario’s first live entertainment event post-COVID, offering a stunning outdoor cirque experience. To make this event a success, they needed a strategic social media and influencer marketing campaign to generate excitement and attract a diverse audience. That’s where we came in.
With a low-budget but high-impact approach, we leveraged PR and influencer marketing to spread the word:
Influencer Partnerships: Carefully curated 40 influencers from diverse backgrounds—including foodies, fashion creators, mommy bloggers, and lifestyle influencers—to ensure broad audience reach.
Exclusive VIP Experience: We offered each influencer a private, COVID-safe box seat for them and their families, making the experience both desirable and compliant with safety measures.
Timely & Emotional Appeal: We tapped into the public’s pent-up demand for safe, in-person experiences, positioning the event as a much-needed escape from pandemic fatigue.
Media & PR Outreach: We secured coverage in top-tier news outlets like CP24 and Global News, ensuring widespread awareness beyond social media.
The
Results
Our social media campaign and PR efforts generated:
-Total Reach: 1,968,010
-Engagement: 118,766
-Influencer Content: 40 posts + 102 Instagram stories
-Media Coverage: Features in major outlets, including CP24 and Global News
Beyond entertainment, Together Apart Summer Cirque gave back to the community by donating proceeds to Restaurants Canada, supporting foodservice workers’ mental wellness while driving economic recovery in the hospitality industry.
Case Study
Sipping Success: How PR & Influencer Marketing Fueled Social Lite Vodka’s Product Launch
Impressions:
5.8M
Total Reach: 624,531
Engagements:
30,018
Posts:
109
Social Lite Vodka was launching a new product line and in Canadian west coast, and was looking for authentic ways to engage with their Canadian audience.
The
Opportunity
Partnered with on-brand influencers across the country in an integrated social media campaign that combined brand activations and events with authentic content weaved into influencers’ summer plans.
Hired 18 influencers with unique audiences, locations, and platforms, to drive traffic to the website, increase brand awareness, and online and offline word-of mouth.
The
Strategy
Case Study
Big Impact on a Small Budget: How Just Eat’s Multi-Campaign Influencer Strategy Drove Engagement Across Canada
High ROI
despite low budget
Total Reach: 270,600
Engagements:
25,236
Strategy:
Micro-influencers
Just Eat wanted to expand its reach across Canada, targeting holiday hosts, university students, and filmgoers. The challenge? Standing out in a competitive market with limited budgets while making the brand a natural part of different lifestyles.
The
Opportunity
We executed a multi-layered influencer marketing approach, tailoring each campaign to its audience:
Holiday Entertaining: Foodie influencers showcased Just Eat as the ultimate hosting hack, sharing stunning spreads, entertaining tips, and engaging stories.
Frosh Week & Campus Giveaways: We targeted students nationwide with influencer-led giveaways, free food promotions, and activations to position Just Eat as the go-to for late-night study sessions and dorm parties.
TIFF Partnership: To promote Just Eat’s first-ever seat-side delivery at TIFF, we worked with influencers to highlight the convenience of ordering gourmet food without missing a moment of the film.
Each campaign gave influencers a story to tell, visually engaging content, and audience-driven experiences. We leveraged gifting, exclusive access, and strategic paid partnerships to maximize impact within budget.