Case Study: Together Apart
Summer Cirque – Bringing Live Entertainment Back to Ontario
Total Reach: 1,968,010
Posts:
40
stories:
102
Engagements:
118,766
Features in
CP24 and Global News
Together Apart Summer Cirque aimed to be Ontario’s first live entertainment event post-COVID, offering a stunning outdoor cirque experience. To make this event a success, they needed a strategic social media and influencer marketing campaign to generate excitement and attract a diverse audience. That’s where we came in.
The Opportunity
The Strategy
With a low-budget but high-impact approach, we leveraged PR and influencer marketing to spread the word:
Influencer Partnerships: Carefully curated 40 influencers from diverse backgrounds—including foodies, fashion creators, mommy bloggers, and lifestyle influencers—to ensure broad audience reach.
Exclusive VIP Experience: We offered each influencer a private, COVID-safe box seat for them and their families, making the experience both desirable and compliant with safety measures.
Timely & Emotional Appeal: We tapped into the public’s pent-up demand for safe, in-person experiences, positioning the event as a much-needed escape from pandemic fatigue.
Media & PR Outreach: We secured coverage in top-tier news outlets like CP24 and Global News, ensuring widespread awareness beyond social media.
