Case Study: Together Apart

Summer Cirque – Bringing Live Entertainment Back to Ontario

Total Reach: 1,968,010

Posts:
40
stories:
102

Engagements:
118,766

Abstract colorful logo with a stylized face outline and sunburst design, with the text 'The Beauty of Diversity' at the bottom.

Features in
CP24 and Global News

Together Apart Summer Cirque aimed to be Ontario’s first live entertainment event post-COVID, offering a stunning outdoor cirque experience. To make this event a success, they needed a strategic social media and influencer marketing campaign to generate excitement and attract a diverse audience. That’s where we came in.

The Opportunity

The Strategy

With a low-budget but high-impact approach, we leveraged PR and influencer marketing to spread the word:

Influencer Partnerships: Carefully curated 40 influencers from diverse backgrounds—including foodies, fashion creators, mommy bloggers, and lifestyle influencers—to ensure broad audience reach.

Exclusive VIP Experience: We offered each influencer a private, COVID-safe box seat for them and their families, making the experience both desirable and compliant with safety measures.

Timely & Emotional Appeal: We tapped into the public’s pent-up demand for safe, in-person experiences, positioning the event as a much-needed escape from pandemic fatigue.

Media & PR Outreach: We secured coverage in top-tier news outlets like CP24 and Global News, ensuring widespread awareness beyond social media.

  • Concert stage with vibrant lighting and large screens, audience seated in front, social media interaction shows 666 likes and 1,541 comments.
  • A family of four standing outdoors in front of decorative topiary shaped like a rabbit, with overcast sky and trees in the background.
  • A large stage with bright lights and screens at a nighttime event, with an audience seated in front.
  • Young woman performing a handstand against a pink and purple background, holding a pink heart-shaped sign that says "Love TOUT".
  • A man and a woman taking a selfie in front of a mirror. The man is wearing a patterned shirt and a straw hat. The woman is wearing a white hat and a patterned blouse. They are inside a room with a curtain and some furniture visible in the background.