Case Study:
Social Lite
Sipping Success: How PR & Influencer Marketing Fueled Social Lite Vodka’s Product Launch
Impressions:
5.8M
Posts:
109
Engagements:
30,018
Total Reach:
624,531
Social Lite Vodka was launching a new product line and in Canadian west coast, and was looking for authentic ways to engage with their Canadian audience.
The Opportunity
The Strategy
Partnered with on-brand influencers across the country in an integrated social media campaign that combined brand activations and events with authentic content weaved into influencers’ summer plans.
Hired 18 influencers with unique audiences, locations, and platforms, to drive traffic to the website, increase brand awareness, and online and offline word-of mouth.
