Case Study:
Social Lite

Logo with the words 'SOCIAL LITE' inside a circle.

Sipping Success: How PR & Influencer Marketing Fueled Social Lite Vodka’s Product Launch

Impressions:
5.8M

Posts:
109

Engagements:
30,018

Total Reach:
624,531

Social Lite Vodka was launching a new product line and in Canadian west coast, and was looking for authentic ways to engage with their Canadian audience.

The Opportunity

The Strategy

Partnered with on-brand influencers across the country in an integrated social media campaign that combined brand activations and events with authentic content weaved into influencers’ summer plans.

Hired 18 influencers with unique audiences, locations, and platforms, to drive traffic to the website, increase brand awareness, and online and offline word-of mouth.

A woman standing on a green artificial grass surface in front of a colorful backdrop with rainbows, lakes, and blue skies. She is smiling and taking a selfie. Behind her is a small wooden staircase leading to the backdrop. In the background, there are tall modern buildings and the Toronto CN Tower.
A woman with a braid smiling at the camera in a kitchen, with a can of lime margarita cocktail mixer and tulips on the counter in front of her.
Young woman in pink winter jacket sitting in ski lift with snowy mountain in background, holding a can of Sleeman beer to her eye.