Case Study:
Quesada
From Burritos to Big Business: The PR & Social Strategy Behind Quesada’s $75M Acquisition
1M+
Organic Reach via Influencers
10–30%
Yearly Engagement Growth
CSR Campaigns Gained National Attention
Trained Franchisees
on Social Media
Quesada was rapidly expanding franchise locations across Canada and was outsourcing for their PR, social media, and marketing, and CSR initiatives.
The Opportunity
The Strategy
Partnered with PR agency, Verified Communications, to manage Quesada’s corporate social media pages for 5+ years. Worked with 175+ franchisees on their individual social media and Google pages.
Implemented various local and national social media influencer campaigns and brand activations. Created content, promotions, corporate social responsibility practices, and other unique and creative incentives to build credibility, and boost sales.
