Quesada sign with red background, showing green chili pepper, and yellow text that reads Burritos, Tacos.

Case Study:
Quesada

From Burritos to Big Business: The PR & Social Strategy Behind Quesada’s $75M Acquisition

1M+
Organic Reach via Influencers

10–30%
Yearly Engagement Growth

CSR Campaigns Gained National Attention

Trained Franchisees
on Social Media

Quesada was rapidly expanding franchise locations across Canada and was outsourcing for their PR, social media, and marketing, and CSR initiatives.

The Opportunity

The Strategy

Partnered with PR agency, Verified Communications, to manage Quesada’s corporate social media pages for 5+ years. Worked with 175+ franchisees on their individual social media and Google pages.

Implemented various local and national social media influencer campaigns and brand activations. Created content, promotions, corporate social responsibility practices, and other unique and creative incentives to build credibility, and boost sales.

Hand holding a clear plastic cup with pink sparkling beverage, logo with a lotus flower and the word 'GRÜVI' on the cup, outdoor festival setting with blurry stage and people in the background.
Two women smiling and posing for a photo, one holding a pink drink in a clear plastic cup with the word 'GRUU' and a floral design. The background shows a sign with the words 'So:Bar' and a blurry blue background.
A woman smiling and holding a bottle of Gruvi apple rose cider, wearing a white t-shirt with the logo 'So:Bar' printed on it, with a menu or sign in the background listing various beverages.
Two women at a music festival, one holding a tray with a shot glass, the other with a small cup, standing on grass with a large stage and festival tents in the background.