Case Study:
Mother Raw

From Brand to Buyout: The PR & Marketing Strategy That Led to Mother Raw’s Multi-Million Dollar Acquisition

Influencer Marketing
SEO & Content Strategy

Acquired by 80 Acres Farms
in 2023

Logo for Mother Raw featuring a leaf above bold text

Positioned Brand & CEO
as industry leaders

Sold in
1,000s
of stores

Mother Raw needed PR for their change of CEO, a rebrand, and they were expanding rapidly across North America.

The Opportunity

The Strategy

Partnered with lifestyle influencers aligned with the brand's values, driving authentic consumer engagement and creating a positive buzz across social. SEO for both .ca and .com websites to provide a professional and appealing online experience for stakeholders.

Stack of fried corn cakes topped with green onion garnish, with lime wedges on a black plate. Someone is pouring sauce from a jar over the stack.
A person in a checkered apron is pouring vegan salad dressing over a vegetable salad in a black skillet, with tomatoes, cucumber, and zucchini.
Text on a website promoting Mother Raw, a plant-powered organic food company. The text explains their retail locations and emphasizes organic and plant-based products.