Case Study:
Just Eat
Big Impact on a Small Budget: How Just Eat’s Multi-Campaign Influencer Strategy Drove Engagement Across Canada
Total Reach:
270,600
Engagements:
25,236
High ROI
despite low budget
Just Eat wanted to expand its reach across Canada, targeting holiday hosts, university students, and filmgoers. The challenge? Standing out in a competitive market with limited budgets while making the brand a natural part of different lifestyles.
The Opportunity
The Strategy
We executed a multi-layered influencer marketing approach, tailoring each campaign to its audience:
Holiday Entertaining: Foodie influencers showcased Just Eat as the ultimate hosting hack, sharing stunning spreads, entertaining tips, and engaging stories.
Frosh Week & Campus Giveaways: We targeted students nationwide with influencer-led giveaways, free food promotions, and activations to position Just Eat as the go-to for late-night study sessions and dorm parties.
TIFF Partnership: To promote Just Eat’s first-ever seat-side delivery at TIFF, we worked with influencers to highlight the convenience of ordering gourmet food without missing a moment of the film.
Each campaign gave influencers a story to tell, visually engaging content, and audience-driven experiences. We leveraged gifting, exclusive access, and strategic paid partnerships to maximize impact within budget.
