Logo for Impero Drainage and Plumbing with blue text and yellow star above the 'o' in 'Impero'

Case Study:
Impero

From Invisible to Unmissable:
How Impero Plumbing Flushed Out the Competition


From #30 to #3
on Google Local Search

10K Website Views
in 1 Month

6 Months Sustained Growth

1.5K
Searches

Impero Plumbing was struggling to make a splash online. Their existing SEO agency had only managed to get them to the 30th position on Google—buried on the third page where almost no customers would ever find them. They needed a serious boost to their digital presence to start attracting more leads and growing their business.

The Opportunity

The Strategy

To unclog their online visibility and drive more business, we rolled out a powerful digital marketing strategy that included:

SEO Overhaul: Optimized their website with high-intent keywords, technical SEO fixes, and fresh, authoritative content.

Google Ads Domination: Launched targeted PPC campaigns to generate immediate traffic while organic rankings improved.Local SEO Revamp: Enhancing their Google My Business (GMB) profile, optimizing for "near me" searches, and increasing local engagement.

Screenshot of a plumbing service website in Vancouver with a cityscape background, featuring the company name 'Impero Drainage & Plumbing' and a 'Call Now' button.
Screenshot of Google Search Console Insights showing the most searched queries related to plumbing in Vancouver, including 'impero plumbing', 'drainage vancouver', 'plumber vancouver', 'emergency plumber west vancouver', and 'plumbers vancouver'.
Google Search console insights showing trending search queries about plumbers near me, Vancouver plumbing companies, and emergency plumbers in West Vancouver.