Case Study:
Haxen Haus
How a 3-Month Social Media Strategy Put Haxen Haus and their New Home on the Map.
334.7k
Content Views
$600,000+ Raised for brain cancer research
59K
Social Media Reach
11.3k
Profile View
We built a focused social and influencer campaign to rapidly grow Haxen Haus’ media presence and attract market traffic. Through mouth-watering food content, UGC campaigns, and the #CrackTheHock challenge, we partnered with paid and organic influencers to spark momentum and encourage real guest participation.
By structuring content around launch, discovery, and final-days urgency, we kept attention high throughout the market. The result: thousands of views, strong engagement, and a visible boost in awareness around Haxen Haus, its food, and its new location in just three months.
The Opportunity
The Strategy
Haxen Haus was a food brand online activation centered on boosting digital presence and building awareness around its new location. With just three months to stand out in a competitive market, our challenge was to rapidly grow visibility, generate buzz around the food, and turn online attention into real-world impact through a strategic, social-first and influencer-driven campaign. The result was thousands of views, increased visitors, and a strong wave of user-generated content.
Working with Leslie and her team has been one of the best decisions we made for Haxen Haus.
From day one, they understood our brand ... Their content never feels generic or forced; it feels real, intentional, and beautifully aligned with who we are.
-Donna Evren