A cartoon illustration of a woman sitting at a desk, working on a computer, with a light green background and a framed picture on the wall.

Case Study:
Haxen Haus

How a 3-Month Social Media Strategy Put Haxen Haus and their New Home on the Map.

334.7k

Content Views

59K
Social Media Reach

11.3k

Profile Views

We built a focused social and influencer campaign to rapidly grow Haxen Haus’ media presence and attract market traffic. Through mouth-watering food content, UGC campaigns, and the #CrackTheHock challenge, we partnered with paid and organic influencers to spark momentum and encourage real guest participation.

By structuring content around launch, discovery, and final-days urgency, we kept attention high throughout the market. The result: thousands of views, strong engagement, and a visible boost in awareness around Haxen Haus, its food, and its new location in just three months.

The Opportunity

The Strategy

Haxen Haus was a food brand online activation centered on boosting digital presence and building awareness around its new location. With just three months to stand out in a competitive market, our challenge was to rapidly grow visibility, generate buzz around the food, and turn online attention into real-world impact through a strategic, social-first and influencer-driven campaign. The result was thousands of views, increased visitors, and a strong wave of user-generated content.

A styrofoam tray filled with various cuts of pork, including ribs and roasted meat, with a side of sauerkraut.
Red banner with holiday decorations and Christmas ornaments reads "Welcome to Haxen Haus Merry Christmas"; blue barricades with snowflake designs and a logo are in front.
A white dish containing slices of bread, roasted turkey, roasted ham, and mashed potatoes topped with butter, set on a wooden table with a branded circular cardboard placemat underneath.
Instagram profile grid with photos related to HaxenHaus Christmas Market, including fried pork hocks, Christmas decorations, a chocolate fountain, and people at the market.
A man giving a thumbs up at The Lonsdale Shipyards Christmas Market, with a sign in the background reading "The Shipyards." He is wearing a black jacket, a smartwatch, and is sitting at a table with food.
Close-up of a smiling young man's face, poking his finger into his open mouth to reveal teeth.
A man in black chef's attire standing in front of a large oven with multiple racks of roasted chickens. The chicken skins are crispy and golden brown.
Person in a knit beanie holding a cooked lobster close to their face. The background is dark with some Christmas lights, indicating an outdoor or festive setting.

Working with Leslie and her team has been one of the best decisions we made for Haxen Haus.

From day one, they understood our brand ... Their content never feels generic or forced; it feels real, intentional, and beautifully aligned with who we are.

-Donna Evren