Case Study:
GRÜVI
How GRÜVI Made History with Canada’s First Alcohol-Free Festival Bar
50K Exposed
to So:Bar
1.5K+
Bottles Sold
High Demand Proven
We worked with GRÜVI to make history by helping to launch Canada’s first sober bar at Rifflandia music festival (SO:BAR) through tactful PR and social media efforts. GRÜVI, a trailblazer in alcohol-free beverages, brought their mission of fostering inclusivity and mindful social experiences to life by creating a welcoming oasis for festival goers seeking an alternative to traditional drinking culture.
The Opportunity
The Strategy
As a key sponsor of “SO:BAR,” the sober bar, Grüvi highlighted its full range of non-alcoholic beverages to festival attendees.
Created an immersive, on-site brand experience, connecting directly with attendees while embodying the brand’s vibrant and social identity.
Engaged with local influencers and media online to personally invite them for tastings.
