A logo with the word 'GRÜVI' in green capital letters, surrounded by green lotus flower designs, with black background.

Case Study:
GRÜVI

How GRÜVI Made History with Canada’s First Alcohol-Free Festival Bar

50K Exposed
to So:Bar

1.5K+
Bottles Sold

High Demand Proven

We worked with GRÜVI to make history by helping to launch Canada’s first sober bar at Rifflandia music festival (SO:BAR) through tactful PR and social media efforts. GRÜVI, a trailblazer in alcohol-free beverages, brought their mission of fostering inclusivity and mindful social experiences to life by creating a welcoming oasis for festival goers seeking an alternative to traditional drinking culture.

The Opportunity

The Strategy

As a key sponsor of “SO:BAR,” the sober bar, Grüvi highlighted its full range of non-alcoholic beverages to festival attendees.

Created an immersive, on-site brand experience, connecting directly with attendees while embodying the brand’s vibrant and social identity.

Engaged with local influencers and media online to personally invite them for tastings.

A plastic cup containing a pink sparkling beverage with bubbles, held by a hand with purple nail polish, with a blurred outdoor event scene in the background.
Two women smiling and holding drinks at a bar or event. The focus is on a clear plastic cup with a pink bubbly drink labeled 'GRÜV'.
A woman with shoulder-length blonde hair smiling, wearing a white 'So:Bar' t-shirt. She is holding a pink bottled beverage called 'Grüvi Holly Rose'. Behind her, a menu board lists drinks, including 'So:Wine &', 'Grüvi Sparkling', and 'So:Mocktail'.
Two women smiling at a music festival, one holding a tray and the other a small cup, with a stage and festival crowd in the background.