Case Study:
Chefs Plate
How PR & Influencer Marketing Helped
Chefs Plate Thrive During COVID
Brand Awareness Boost
Positioned as a Movement
High Engagement
via Micro-Influencers
Sustainability Leadership
With meal kit demand soaring during COVID-19, Chefs Plate needed to stand out in a crowded market. They wanted to highlight their role in helping Canadians cook at home, reducing food waste, and promoting sustainability, all while working within varied budgets. To achieve this, we workedwith another PR agency to execute a multi-layered strategy that combined earned media and influencer marketing for maximum impact.
The Opportunity
The Strategy
We collaborated on a nationwide PR and influencer campaign to engage diverse audiences:
Celebrity & Lifestyle Influencers: Showcased how Chefs Plate made home cooking easy during lockdown.
Micro-Influencers for High Engagement: Used cost-effective gifting campaigns to drive authentic, high-engagement content across Canada.
Sustainability & Food Waste Messaging: Secured top-tier media coverage positioning Chefs Plate as a leader in reducing Canada’s food waste.
National PR Push: Highlighted how Chefs Plate helped Canadians access fresh ingredients safely while minimizing grocery store trips.
