Case Study:
A Brilliant Night

Making Headlines for a Cure:
PR Wins for Montreal’s Top Brain Cancer Fundraiser

23.5 million
Total Reach

Live interviews with Leslie Hacker & Dr. Kevin Petrecca

Featured in Leading Media
Global News CityNews
The Gazette

Montreal’s top fundraiser for brain cancer research needed public relations to spread widespread awareness of the ground-breaking research taking place at the Montreal Neurological Institute.

The Opportunity

The Strategy

Since 2021, we have been managing the year-round public relations for the fundraiser and annual event by creating bilingual press releases, media lists, customized media pitches, and managed all outreach. Leslie became their go-to spokesperson.