Measuring What Matters in Communications—And Why It Matters
At Hacker Communications, we believe smart brands don’t just tell their story—they prove their impact. As a PR and digital marketing agency, we know that in a world overflowing with content, what gets measured gets improved.
That’s why we build every campaign on a clear, data-driven Communications Measurement Matrix—so you can see exactly what’s working, what needs refining, and where your investment is driving the most value across SEO, media relations, digital marketing and branding strategies.
Here’s what we track—and why it matters to your growth:
✨ Brand Awareness
Are more people discovering you?
Website traffic, social reach, earned media, share of voice
💬 Audience Engagement
Are they listening, interacting, and caring?
Social engagement, video views, time spent on content, story shares
🌟 Thought Leadership & Reputation
Are you becoming the trusted expert?
Media mentions, speaking invitations, whitepaper downloads
📈 Conversion & Lead Generation
Are you inspiring action?
Form fills, donor sign-ups, sales conversions, cost per lead
💛 Impact Storytelling
Are you building trust and connection?
Emotional resonance, stronger community participation
💡 Cost Efficiency & ROI
Is your investment paying off?
Budget vs. revenue, campaign ROI, lower cost per acquisition
Because at the end of the day, data isn’t just numbers on a dashboard. It’s the story of how your brand is growing, evolving, and creating change.
When you measure with intention, you don’t have to guess. You know.
That’s why we’re relentlessly data-driven—so you can make confident decisions that move your mission forward.
As an online digital marketing agency based in Canada, we not only help brands across the country but also provide digital marketing strategies for brands in the U.S.
We can help you optimize your content and teach you how to measure its impact effectively. If you’re ready to see the full picture of your results, let’s talk.
